Josie Maran’s Beauty-full Venture

The former face of Maybelline is now helping you achieve the face you want.  Josie Maran is the latest celebrity entering the beauty market and who better than to help guide us through the infinite abyss of product than a model with countless covers and other credits to her name?  She’s out to prove that beauty can be responsible, too.  Makeup and skincare are her next venture. 

“I believe in balance.

Inspired by my interest in environmental education for children, I’ve teamed up with Global Green to support their new Green Schools for Southern California Initiative. Green schools connect students and teachers to the natural world, reduce operating costs, and reduce overall impact on the environment. Global Green takes the kind of balanced approach to environmental issues that I respect, and I’m honored to be part of their team.

I believe that doing the right thing can be glamorous.

When creating our cosmetics formulas, I worked with the Environmental Working Group’s website Skin Deep. Their vast database on raw materials was instrumental in helping me choose the most non-toxic ingredients for our products.

I believe in beauty without the baggage.

When starting the line, I knew I wanted to avoid using toxic ingredients such as parabens and petrochemicals. Therefore, I aligned Josie Maran Cosmetics with The Campaign for Safe Cosmetics, a national coalition of women’s, consumer rights and environmental health organizations. We are a signatory to their Compact for Safe Cosmetics – a meaningful commitment to eliminate carcinogens, mutagens and reproductive toxins from personal care products. Over six hundred companies have now signed the Compact.

Josie Maran Cosmetics is just getting started, but it is our goal to be known for the responsible choices we make. Our products, packaging and processes are only the beginning, as we endeavor to broaden our scope of responsibility each day. Our efforts include small but important steps – printing only when necessary and using recycled paper and eco-friendly products in our day-to-day operations. Our display units at our retail counters have been constructed from sustainable materials and we do our best to be responsible in our manufacturing and shipping materials. We learn as we go and these things take time, but we’re getting there.

I want to prove that a cosmetics company doesn’t have to sacrifice luxury and performance in order to create products that are kind to the natural and social environment. And if we make the world– not to mention women’s cheeks and lips– a little rosier while we’re at it, even better.”

Argan oil is one of the rarest oils in the world, native to Morocco.  Argan oil is exceptionally rich in natural Vitamin E, phenols, phenolic acid, carotenes, and squalene– in addition to other numerous benefits.  This miracle oil has benefits from head to toe.  Treat your split ends, moisturize your face and lips with it, massage onto your legs for tone, and soften your cuticles, feet, and more!  This natural wonder is purchased from women’s cooperatives to support their communities and advancement while supporting the reforestation of Argan trees.

I love beauty I can feel good about, and beauty just feels good.  How’s that for instant gratification?  I cannot wait to get my hands on Josie’s Argan Oil and slather myself with it.  Have you ever tried Argan oil?

Didn’t you just love to fingerpaint in elementary school?  It was one of my favorite activities, along with any other time that allowed me to be creative.  These days I’m much the same and Josie Maran has Finger Paints!  With Josie’s signature ingredient, Argan oil– every skin tone is complimented with this flattering array of shimmers.  Containing natural, fragrance, and paraben-free organic ingredients housed in a biodegradable compact, much like Cargo’s PlantLove packaging.

My skin doesn’t wear cream-based formulas in makeup very well so I am hesitant to part with my cashola on this. But for you gals that love creams, this is a great idea.