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Zoya releases info about new Matte Velvet collection!

by Amber on May 7, 2009

in nail polish,new products

Matte is going to be all the rage for Fall 2009, and I’ve got preliminary info about Zoya’s Matte Velvet collection.  As soon as I have larger images and swatches, you’ll be the first to know!  I’m very excited for this offering from Zoya and have been curious about all of these new matte polishes popping up.

After working with hundreds of matte formulations and color options, the ZOYA color experts are happy to announce three perfect LIMITED EDITION, exclusive MATTEVELVET shades for Fall 2009…

Loredana – gunmetal gray matte shimmer
Dovima  – black matte shimmer
Posh – wine matte shimmer

Designed to appeal to a multitude of matte color trend lovers; including every metro mod, vintage stylista, retro pin-up, goth beauty, glam rocker, street chic fashionista and color junkie out there, ZOYA MATTEVELVET shades deliver the new color of fashion. Get all of the color, none of shine with MATTEVELVET, Zoya’s exclusive blend of matte base and subtle shimmer resulting in utterly wearable and truly stylish nail polish.

These new matte shades are not intended to be worn with base or top coat and aren’t as long wearing as traditional nail polish, but I’m going to check it out and sport it anyway!  Could be fun!  What do you think about matte nail polish?

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{ 3 comments… read them below or add one }

1 PaulaNo Gravatar May 7, 2009 at 8:08 am

I’m confused – how did you get not to wear a base coat? I’m excited for these, too, but as dark as they are going to be, I wouldn’t dream of wearing them without a base coat to prevent staining. I can see going without the top, to avoid shiny, tho.

2 AmberNo Gravatar May 7, 2009 at 8:17 am

Hey Paula :)

The base coat info came from Zoya, perhaps it interferes with the longevity of the formula… I can only guess at this point. Since it doesn’t last as long as regular polish, I’d have to think it’s not a very sticky formula to begin with. I’ll be your guinea pig and we’ll stain my nails dark first! lol

xo
Amber

3 PaulaNo Gravatar May 7, 2009 at 10:44 am

Sounds like a dealio – I so want to try the gun metal grey – I just think that will be gorg for fall.

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