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My day was kind of soured today when I learned that P&G will be phasing out Max Factor in 2010 in US markets. I am SO bummed about this that I don’t even know what to think! For more details, check out this AP article.
Max Factor isn’t going out of business or to stop production, but the cosmetics giant is choosing to focus on the overseas market where their sales have been stronger. It makes sense from a business standpoint, but Beauty Junkies like me are sure to be saddened in the US!
{ 7 comments… read them below or add one }
I am SO SO SO upset about this!! I have been using Max Factor Pan Cake foundation for years and dont know what to do now. Does anyone know if you can order the products still or is there another brand that sells a similar product that is just as great. Please Email me with any information. mandiflowers@gmail.com. Thanks to all. and Goodbye Max Factor!!. TEARS
Hi Mandi,
As far as I know, this will only be affecting the US market and the products will still be made available in Canada and in overseas markets. I would suggest picking up a couple and storing them in a cool, dry, and dark place to get you by until you can figure out a way to obtain them after they’re no longer available in the US. You’re not alone! Some of the makeup review sites like MakeupAlley offer “swaps” where you trade products, and I imagine many other people here will be in the same boat and will be looking to obtain Pan Cake too. It might be a pain, but it might be the only course of action for the time being to either swap or purchase online internationally. Unfortunately, I don’t know any dupe for Pan Cake, but if I hear of one I’ll be sure to let you know! I know, this is a MAJOR bummer!
xo
Amber
I just bought 20 pancakes in my color from amazon.com – that should last me several years. I have been using pancake for more than two decades and have always been afraid of Max going out of business. At least the products will still be available via Europe. Thank goodness for ebay!!!
So is that why I’ve been noticed a bunch of MAX Factor stuff on sale lately? I was hoping they were just making room for new products.
I know Rebecca! Isn’t it sad?
xo
Amber
i am so ANGRY i have used lasting performance for 12 years everyone in my family uses it and there is nothing out their that compares! i hate proctor and gamble now! stupid idiots!!!!!!!!!!
I have used pan stick since 1964 and imagine how mad I am. This totally stinks. I used deep olive and I don’t think that is even an option in foreign countries. Boy if we ever have to produce anything we’re gonna be lost as a country. How sad……..