Review: Rimmel London Glam’Eyes Lash Flirt Mascara

by Amber on January 19, 2010

in mascara,new products,product reviews

Rimmel London Glam Eyes Lash Flirt MascaraI was really excited to try out the new Rimmel London Glam’Eyes Lash Flirt Mascara after reading the product description and seeing the swanky tube, they stated a good case in favor of Rimmel!  Here’s what they say:

Feather soft soufflé formula is oxygen permeable to allow lashes to breathe. Long lasting – Smudge and flake-proof. 2X more intense kohl black pigments. Up to 80% longer lashes – perfectly defined, no clumps.

Sounds pretty inviting, right?  Which then made me think of DiorShow BlackOut Mascara, it’s almost blacker than black and gives a lot of length and definition.  The anticipation was nearly killing me when I pulled the wand out to take a swipe, and there it was–the funkiest brush!  Well, okay, maybe not that funky, I’ve used Givenchy Phenomen’Eyes before and we all know that’s truly a pretty funky ball-shaped brush.  Lash Flirt is different though, it’s got these long teeth that have quite a bit of space in between them and alternate with a row of short stubby teeth:

Rimmel London Glam'Eyes Lash Flirt Mascara

And the verdict?  It was just okay, I wasn’t completely knocked out of the park, but I didn’t completely dislike it either because Lash Flirt has it’s pros and cons.

Rimmel London Glam'Eyes Lash Flirt Mascara

While it does fan out the lashes and add a little length, it’s not too spectacular in the volumizing department.  Also, the brush can be a little tricky–I was having a difficult time avoiding touching my lids with it!  If I were wearing a full eye-look, I’d be pretty bummed if I had a mascara wipe-out at the last minute.  On the bright side–I love that it’s such a glossy blue-black and that the formula really is very moist, it didn’t flake which is always a plus.  In all honesty, I wouldn’t go totally out of my way to buy this in place of any of my other mascaras.   There might be room for improvement in this brush!  *insert sad face here*  I am curious however to see how this would do as a topcoat to a volumizing mascara.  The way it fans out could add that little doe-eyed finish on the outer corners and the formula is thin enough not to weigh down the lash…sounds like I just came up with an idea!  What’s your fave mascara?  Do tell!

An editorial sample was provided by the company and evaluated to determine my opinion of the product in this post.  Please see the Disclosures page for further information regarding my policies for using editorial samples.

  • shauna

    Yeah, to me this isn’t really a “wow” mascara! Great review!

  • http://swadorgk.blogspot.com Zyna

    You know what I do when I want to avoid touching my eye lids with mascara? I use a business card. I hold against my lid and wallah! It’s simple enough to block the mascara from touching my lids. It’s like applying mascara to the max! Perfect every time with zero clumps. I even use the card for below my lashes.

  • Amber

    Hi Zyna :) That’s a great tip, thanks so much for sharing that!
    Shauna :) Too bad, huh? It sounded like it had so much going for it!


  • Shermiegirl

    Thank you for this review. I was considering trying this mascara (I think I was drawn in by the packaging lol) but I am going to skip it and spend the money on something else. :)

  • http://nouveaucheap.blogspot.com Recessionista

    I freaking love your mascara reviews! I was tempted by this one (even though, sadly, Rimmel mascaras never work for my oily eyes–the mascara always ends up disappearing before the day is through). But I’m afraid that, because my poor lashes neeeed tons of volume, I’ll have to pass on this formula as well. :(

    But you on the other hand, can happily walk out of the house without even wearing mascara! *stares green with envy*

  • Amber

    R, are you kiiiiidding me? I’ve got nada lashes my dear! Except for when I was using that lash growth serum, that stuff was incredible :)


  • Amber

    Hi Shermiegirl, I’m glad you found it helpful! And it’s comforting to know I’m not the only cute-packaging sucker out there :)


  • http://www.glowingdoll.blogspot.com GLOWINGDOLL

    I bought this the other day and absolutely loved it. My lashes are naturally quite thick so I was really just using it to lengthen and fan out my lashes. I love the light formula and the fact that it doesn’t flake all over my face. Also because it is so light I have no trouble removing it. Previous mascaras were like dried glue and resulted in me losing lashes whilst trying to remove it.

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