Recap: IMATS Los Angeles 2010

The International Makeup Artist Trade Show took place over the weekend here in Los Angeles, and it did not disappoint!  While I was only able to attend one day of the two day event, there was so much to take in.  With master classes, a packed exhibitor’s floor, and the student competition–it’s safe to say I went home entirely exhausted on Saturday!

As usual, the MAC Pro and Make Up For Ever booths had long lines that wrapped around several other booths, with long wait times all day.  One of the products I really liked was from Mai Couture, their 2-in-1 Oil Blotting Bronzing Papers are a new personal must-have for me.  NYX Cosmetics was there with an awe-inspiring booth that made me want to buy one of everything.  I have no idea how large the booth was exactly–but let’s put it this way, I’m sure they didn’t leave out a single product or color.  If you wanted it, they had it, and at great prices too.  Their brand is already affordably priced, it was really hard for me to pass up such deep discounts but somehow I managed!  Both Stila and Urban Decay drew such large crowds that I couldn’t even break through the mob.  From what I understand, Stila sold out of a lot of products quite quickly, and Urban Decay wasn’t even selling products but they were giving away free eyeshadows.  I totally missed out on those!  I checked out a few brands I wasn’t yet familiar with, and of all things I was fascinated with these Migi Nail Art pens.  So fascinated, that I couldn’t leave without picking up a set of the pastel polish pens!

What I was most excited about however was the student competition.  The Alice in Wonderland theme brought out some serious competition among the artists who did gorgeous work!  It was really hard to pick a favorite, but it’s extremely easy to see why The Mad Hatter took home First Place:

Check these out:

I have thanked my husband profusely for being my photographer!  It’s so nuts to try to take photos, tweet, check everything out, and actually be able to take it all in at once.  I definitely recommend bringing a friend.  If you have a chance to go to IMATS next year, you really should!

  • lizzie

    oh, you got pictures of the Alice competition models! I’m jealous; I was in line for MUFE that WHOLE TIME. A three hour wait, it was ridonk. (But I totally made it worth my time!)

  • Amber

    Hey Lizzie!

    That’s some serious MUFE love! It never fails, every single show–I can’t even get to the MUFE booth because their lines are INSANITY! I hope it was worth your while and that you got some great stuff :) I hope you enjoyed the show too!


  • lizzie

    oh i definitely did. i think i got practically the entire Metal collection of the lab shines. made friends with the folks in line around me, too! I definitely enjoyed the show, it was a lot of fun! I’m glad I found out about it in time! :)