This just in! As if we needed more encouragement–now if you visit Sephora.com from your smartphone, you’ll be taken to a super easy-to-use mobile site. SephoraMobile is a supercharged version of the regular .com site that makes beauty shopping on-the-go a cinch and almost dangerous!
What you’ll find on SephoraMobile:
• Quick & easy purchasing
• Ratings & reviews
• Past purchase history
• Your shopping list
• New products as they hit the shelves
• Beauty Insider rewards & personal recommendations
• GPS Me to the closest store
• Sephora store events
“We recognized early on that our clients are increasingly accessing our site from their smartphones, and set out to provide them with a seamless experience no matter how they shop with us,” said Julie Bornstein, Senior Vice President of Sephora Direct. “Leveraging technology never before used in the beauty sector, the new SephoraMobile gives our clients one central point of connection with Sephora, offering not only extensive information about all of our products but also providing personalized recommendations and access to their own beauty purchasing history to make shopping at Sephora more exciting and convenient than ever before.”
Sephora is also working on an app for the iPhone, iPad, and iTouch that will offer features to watch video content and scan products. Yikes… even more dangerous! I think I’m off to become one of SephoraMobile’s first customers…
