Review: COVERGIRL NatureLuxe Mousse Mascara


If you haven’t noticed the COVERGIRL NatureLuxe frenzy yet, just wait until this new addition to the NatureLuxe lineup has its wide-release in drugstores next month! If it’s as well-received as its sister products in the recent past, the roar will be pretty hard to ignore. Late last year, I shared my first impressions of the line—which at the time, consisted of NatureLuxe Liquid Silk Foundation, and NatureLuxe Gloss Balm. COVERGIRL has introduced the NatureLuxe Mousse Mascara to help complete a more “au naturel” look, with less synthetic ingredients to mirror the rest of the line. I had a chance to try it out, and I wanted to share what I think…

What makes it a little different…

While NatureLuxe Mousse Mascara is not an all-natural product, COVERGIRL has swapped out some of the synthetic ingredients commonly found in mascara, to give the product a lighter look and feel. By incorporating naturally-derived ingredients like beeswax, tapioca polymers, and carnauba wax—they hope to deliver a more luxurious product that performs just as well more costly products, but with a “luxury touched by nature” feel.

Let’s take a look at the brush…

The brush resembles what I believe to be one that’s very similar to many on the mass market today. Nothing that’s over-the-top or radically different (no gimmicky monstrous brush here), but notice how the bristles are in close pairs—that typically helps to result in natural-looking volume. A tapered tip like this one helps make it easy to maneuver in both the inner and outside corners for even application. The bristles are flexible, so they can coat the lashes pretty evenly with ease. 

Application…

While applying NatureLuxe Mousse Mascara, I appreciate that it doesn’t take a lot of effort to get it right. You know how with some mascaras, you’re left building and separating for a bit to make it look the way you’d like? With this one, I found it pretty effortless to just swipe on a few times, almost mindlessly—because it was nice and clean, without clumping or flaking. I also noticed that it lacks that synthetic “plastic-y” scent as I commonly call it, and instead it smells pleasant—almost sweet—like honey. I found that pretty interesting!

Formula…

It’s kind of hard to tell exactly how this is a mousse formula—but I guess I would call it a mousse by taking how it looks and feels on my lashes into consideration, it’s very lightweight. COVERGIRL states that the mousse formula is “20% lighter than the most expensive volume mascara”, and even though I have no way to quantify that (nor do I know which super secret mascara they’re talking about), I could see how this formula is a little different than your typical mascara formula. When I feel most others—they are almost tacky (as in sticky), or very dry. NatureLuxe actually feels creamy on my fingertips in contrast. So I can understand why they’re calling it “Mousse Mascara”, fair enough to me on that note.

Performance…

NatureLuxe delivers a very believable, natural-looking, clean volume. I don’t believe it was meant to deliver outrageous volume (and I think it lacks the synthetic polymers and fibers to achieve that), so if that’s what you’re in the market for—this probably won’t be for you. What I really like about it is how it makes my lashes look light and fluttery, but still well-defined without looking fake. My lashes (like myself) have many moods! I don’t want crazy volume, or a falsie-look every day. Variety is the spice of life! My lashes don’t feel crispy or heavy with NatureLuxe, another plus.

Available in four shades (and in both regular and water-resistant formulas), I’m wearing Very Black in the photos. Here, you can see the subtle differences between Very Black and Black:

Final thoughts…

I think COVERGIRL achieved what they set out to do with NatureLuxe Mousse Mascara—and that was to deliver a non-clumping, natural-looking, volumizing mascara with fewer synthetic ingredients. I like this as an everyday, better-than-basic mascara that isn’t too outrageous, nor is it boring. My lashes stay soft and touchable, and slightly lifted for the day without any flaking issues. The one recommendation I would make is for anyone who has issues with allergies or very watery eyes—opt for the water-resistant formula instead.

Price & Availability: $8.99, drugstores & drugstore.com; in black, very black, black brown, and brown

See more mascara reviews…

An editorial sample was provided by the company and evaluated to determine our opinion of the product in this post. Please see the Disclosures page for further information regarding our policies for using editorial samples.
  • LindaMR

    I can’t wait for this to hit the shelves, even though I thought I seen it at Ulta last week, but then again I wasn’t really paying attention. I look forward to the definition without all the fussing of seperating and recoating to get just the right look.

  • shauna

    Looks good! I’m a dramatic mascara-wearer though, in every situation!! ;-)

  • Donna J

    Your lashes look like they are naturally long and fluttery instead of looking like you are wearing mascara. That’s great for a daytime look, and I will buy this for daytime. Thanks for the review!

  • Amber

    Hi ladies, it’s definitely a great daytime mascara for sure…and Shauna! It’s not for you girlfriend! LOL

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  • Lorie Smith

    I tried the waterproof version of this mascara and was very disappointed. I felt like my eyelashes were all stuck together and clumpy…I usually don’t buy waterproof mascara (it was a total mistake on my part), I’d love to try this kind just to see if it’s any better. So far, I love the other NatureLuxe products and have switched to using them. :)

    Lorie

  • Amber

    Hi Lorie,

    Thank you for your feedback on the waterproof version! I hope you purchased it at a retailer that takes back used cosmetics with the receipt. I know CVS allows you to bring back any makeup you are unhappy with within 60 days with a receipt. Buy the regular there if you can—just in case it doesn’t work out—you don’t miss out on your cash ;) That’s the worst!

  • rita

    i bought this mascara and i like it, the only problem is that the wand is to long when you put it back in the tube it messes the wand all up and it gets all over your fingers. that is the only problem i see with this product.

  • Caity

    Hi!
    Just got this, havn’t tried it yet. I too like dramatic lashes. Is there a way to make it dramatic? If not, can anyone suggest one that can? Thanks!

  • Amber

    Caity, I’d say to try LashBlast Fusion instead if you like dramatic lashes ;)

  • SarahSimmons

    I honestly think that its all about, the application. Ofcourse the formula does take part, for me at least its all about the way you apply it, your technique to say the least.

  • Kat

    Looking for waterproof (allergies make eyes water) mascara that makes lashes full of volume (longer no good with glasses). However, all mascara fills heavy, even using lash comb i endup picking mascara off as can not stand fill. Is there a mascara that makes lash stand out but fills as if you have nothing on the lashes?

  • Amber

    Hi Kat,

    In my personal collection, I hardly have any waterproof mascara—so I’m probably not the best person to answer. If I remember correctly—Covergirl LashBlast Fusion waterproof seems a little more thin and less heavy.

  • cindy

    very disappointed, I bought the waterproof, takes forever for it to dry and in the mean time gets all over when you blink. I have never had this problem with other products.

  • Morgan Tiedemann

    I love this mascara! At first I thought it was too watery…. You have to use it a few times to get it(The formula) just right. Also, I noticed that I forgot it was there; it fees so light! I have it in very black and its not waterproof, however, even though it’s not waterproof, I had a light cry with it on(wedding, and that includes dancing and sweating!), and didn’t rub my eyes, and it didn’t run, but I don’t wear mascara on my lower lashes, because I have really long eyelashes and it looks freaky to put it on my lower lashes. Once you take a shower with it on it leaves no traces, like dark circles that some waterproof mascaras leave.

    I love this product!

  • http://twitter.com/Jayyangg Jianing Yang

    i had the same issue :( i just left it in my draw for a year and then it dried a bit and much easier to use :)