It’s almost time for IMATS again! If you missed the International Makeup Artist Trade Show last year and are anywhere near Southern California this weekend, don’t miss it. I’ve attended this fantastic two-day beauty-packed event for the past two years, and I’ve yet to be disappointed.
You can shop the exhibitor floor packed full of beauty wares, take master classes to learn new skills, attend panel discussions led by top industry pros, and my favorite thing to do at IMATS—watch the student makeup competition. I’m always so impressed by the level of skill the participants demonstrate! Check out my past IMATS photos and recaps here. I’ll be there, will you? From my past experience, you’ll want to get there early!
What: International Make-Up Artist Trade Show Los Angeles (IMATS 2011)
When: 8:30 a.m.-5 p.m. Saturday, June 25; 10 a.m.-5 p.m. Sunday, June 26
Where: Pasadena Convention Center, 300 Green St., Pasadena, CA
Two new panel discussions at IMATS will offer behind-the-scenes looks at some of TV’s hottest shows: Meet the finalists who competed in the hit make-up effects reality series Face Off and the artists who bring you the gore on True Blood.
Throughout the weekend, make-up companies will unveil new products and tools and offer discounts on must-haves. This year’s show features several new make-up companies—including Anastasia Beverly Hills, Inglot, BodyFX and Napoleon Perdis—as well as IMATS L.A. regulars including Make Up For Ever, M.A.C., Nyx and Züca.
The Make-up Museum will showcase make-up effects, sculptures and animatronics from some of the world’s best-known films. The student competition, in which make-up students race to create winning looks, has a tribal theme for the beauty category; the character category is themed mythological creatures.
Make-Up Artist magazine has been producing IMATS L.A. since 1997. The magazine also produces IMATS in London; New York; Vancouver, B.C.; Sydney and Toronto. This year’s IMATS L.A. sponsors include Make Up For Ever, Napoleon Perdis, Premiere Products Inc., Royal & Langnickel Brush and StyleHaul.