Review: Maybelline The Falsies Flared Volum’ Express Mascara

What is this pretty purple tube with wings I spy? It’s the new The Falsies Flared Mascara from Maybelline! You might be thinking, “But wait, I already have The Falsies…”

This version is totally different—I promise.

I could tell immediately that the brush is different. The Falsies Flared brush actually has true brush bristles on the brush, while the original sports much shorter ones. (You can check out my original review from last year if you need to refresh your memory.) In addition, I think the formula of the original is much more moist than The Falsies Flared. Flared’s formula is a little bit more stiff in consistency and dries faster than the original. 

You might notice that the bristles here are grouped together in many small sections. This results in a concentration of mascara in groups on your lashes—creating the effect of volume within those several groups. One side of the brush is flat, while the opposite side is curved. Maybelline calls this the “spoon curler” brush. The directions suggest first applying the mascara with the curved side, then again with the flat side from root to tip to finish with a flared effect.

So how did it perform? Check out the before and after…

I REALLY like the fluttery/wispy, almost feathered effect this delivers. However—if you don’t have many lashes, or if they have a mind of their own and often don’t cooperate (even with a lash curler), this may not be the mascara for you. The reason I say that is—if your ratio of lashes-to-bristles on the brush is kind of wonky, it may not group them together properly. That could deliver more of a clumpy look, instead of lashes grouped together to create the illusion of volume. If you don’t usually have those problems, The Falsies Flared should give you a feathered/flared look as well. I hope that makes sense!

Check out the comparison photos for the original The Falsies versus The Falsies Flared…

The original photo is from 2010.

Here’s the breakdown…

  • The Falsies Flared gave a decent curled effect to my lashes, which is great because I’m protesting lash curlers—and if I use one, it’s always my last resort.
  • I find that it’s best not to wiggle the wand back and forth in a zig-zag motion while applying this, as it may result in messy clumps instead of well-defined groups. I tried it both ways, and the straight up with the wand while you coat the lashes method gave the flared look.
  • The quick drying formula is both a pro and a con. If you have a tendency to get mascara on your lids or brow bone, the quick drying aspect should help with that. On the other hand, if you work it too much as it starts to dry, it could clump or flake. I have to work a little faster with this than several of my other mascaras.
  • If you touch your eyes a lot, this might flake. Many of us do it throughout the day and don’t even realize it! For some reason, I’ve developed the habit of feeling my lashes. I guess it must be the beauty blogger in me—always checking things without even thinking about what I’m doing.
  • It doesn’t lengthen as much as the original does.
  • I don’t prefer one over the other when it comes to comparing Flared with the original. I think they both do two different things, and it depends on what look I’m going for whenever I select which one I’m going to use.

What do you think, will you try out The Falsies Flared?


Price & Availability: SRP $7.77—CVS and other mass retailers

See more mascara reviews…

An editorial sample was provided by the company and evaluated to determine our opinion of the product in this post. Please see the Disclosures page for further information regarding our policies for using editorial samples.
  • AlisonM

    Ran across your Twitter in my “Who to Follow” and saw you tweet about this post…on the same day I posted about The Falsies Black Drama. What are the odds!

  • Kathleen

    Thanks for the review and the pics! I have been wanting to check this out. I have really thick lashes and may give this a try now! :)

  • Mercedes Lucero

    I was so excited to try the new Falsies Flared mascara, so my disappointment was even greater when it failed to deliver the beautifully flared lashes promised. I love the original falsies formula, it delivered 100%.fuller,longer lashes. The new Falsies Flared fell flat. Wish I had just stuck with the original.

  • Amber

    Thanks for sharing your experience, Mercedes!

  • Lori

    This is the worst mascara I have ever used. I guess I was a sucker for media and advertising-bad creative director on the account-did they even try the product before they presented the campaign?
    It is clumpy, and makes my lashes look like a rag doll.

  • Anne

    Great review! The pics are super useful.

  • Amber

    I’m so glad it helped, Anne.

  • Sara

    Hi Amber!
    I loved the review! I got the falsies original and i like it very much, it makes my lashes so big! I want buy that new one and i hope enjoy it!
    Kisses from Portugal!

  • Amber

    Hey Sara! Fantastic! I’m glad you were able to try it :)