What’s New: nails inc. LONDON Launches at Sephora


I must be nuts to soak off a perfectly good gel mani a week early—or I really wanted to try out these nail polishes from the UK, by nails inc. as fast as I possibly could. Because that’s what I did! The line launched in the States today, exclusively at Sephora, but nails inc. has been a cult-fave across the pond since 1999. Hmm…I wonder what other cool brands the Brits are keeping from us?

While I’ve only tried three of the core shades; it looks like there’s a great mix of cremes, glitters, special effect polishes and metallics. You’ll find nails inc. has several nail care basics too—like their Vitamin E Oil Pen, and the Kensington Conditioning Hand Cream. The colors in the line look punchy and imaginative, and they’re all named after destinations and streets in the UK. Fun, right?

I had fun experimenting with South Molton Street, Haymarket, Porchester Place; and special effects polishes Fitzroy Square (teal and green glitter), Westminster Bridge (matte top coat), and Camden Crackle Top Coat (similar to OPI Black Shatter).

Ready to see swatches of what I tried out? 

Haymarket is a milky jade cream that required two coats.

South Molton Street is a sheer cotton candy pink, with a slight jelly texture. This one is super shiny, even before top coat!

Porchester Place is a vibrant tangerine creme that required two coats and dried exceptionally fast.

Fitzroy Square is a special effects glitter polish with smaller green and larger teal glitter in a clear base. The base here is thin, so you can feel the glitter on the nail—and it dries very quickly.

I can’t speak too much on length of wear yet, but from reading reviews, it seems to have pretty decent staying power. Even with my limited experience with the line, I’m pretty sure nails inc. will be a hit here!

Price & Availability: polishes $9.50 each, matte top coat $10, conditioning hand cream $18, Vitamin E Oil Pen $10—Sephora & sephora.com

See more nail polish swatches & reviews…

An editorial sample was provided by the company and evaluated to determine our opinion of the product in this post. Please see the Disclosures page for further information regarding our policies for using editorial samples.