I must admit, it’s kind of hard to get super excited over basic personal hygiene products—like toothpaste. I’m a Rembrandt girl myself, I feel it helps brighten my smile and I like the way it foams up. My teeth always feel squeaky-clean after I use it, and I’ve been pretty loyal to it over the past few months. Colgate is entering the smile-brightening toothpaste market next month, by taking it a step further than traditional whitening toothpastes as well.
Their new Optic White Toothpaste contains the same whitening ingredient in most popular strip kits—hydrogen peroxide. Colgate’s promise is that results will start to show after one week, and your best result will be seen at four weeks. I’ve been using it for a week now, and I’m already finding that I really like it—enough that I might even make a switch from Rembrandt, because Optic White is much less expensive! What makes me like it so much? It foams up much like what I was using before, and as a chronic coffee drinker—I think I can already see a little bit of a difference.
When it comes to the Optic White Toothpaste companion, the 360º Optic White Toothbrush, I really don’t feel one way or another about it. What makes it different are the three whitening cups (in the center) and polishing bristles (the blue and white striped bristles). Those polishing bristles are a little bit stiffer than the soft green ones. There’s also a tongue and cheek cleaner on the underside of the head. I’ll also try using this with a standard toothbrush to see if I can get brighter results over the next few weeks with the hopes of determining if the toothbrush is an integral part of Optic White’s efficacy. If you’re in doubt—I’d say go ahead and pick one up to start off with Colgate’s recommendation—but I’m still curious to see what my results are with another toothbrush.
Price & Availability: drugstore.com lists the 4 oz. Sparkling Mint tube at $3.79, available August 27th. I’m currently not finding pricing info on the 360º Optic White Toothbrush—but I estimate it will retail for around $4.49.