Dear John Frieda, Thank You for the Loose Waves—I Think I Love You.


I’m one rough babe on a curling iron, and they are just as rough on me. Ask my flat, limp, BORING hair. True story: I am a licensed hair stylist, and have been for almost 10 years. If you’ve been reading this site for a while, you’d know I absolutely LOATHE styling my own hair. Color was actually my forte, and still remains my love—even if I don’t practice it anymore. I’m always looking for the easy way out of styling my hair—which often comes in the form of a good old-fashioned ponytail, or my beloved Goody Spin Pins. (If you don’t have those yet, you’re missing out.)

If I want curls or loose waves, here’s what happens…  

A.) I stand in the bathroom for an hour, sweating profusely the entire time while I curl my hair in all these random sections. When I’m finished, my hair looks like a hot mess, because it’s literally, a HOT MESS.

B.) The lesser of the two evils, I go to one of those new ‘blow-dry only’ places, fork over $35, and get my curls. But it’s not without a fight. My sweet stylist there has all kinds of dirty little tricks up her sleeve to make sure my waves stay until I at least get home.

Neither of these options are fun or painless. So enter John Frieda’s new curling irons. I tried out his Loose Curls 1¼ inch Curling Iron and clicked my heels together that it would work.  

I realize, a curling iron isn’t very exciting to look at…but I wanted to point out the nice barrel which is ceramic/ionic to help combat frizz—even if you let your hair air dry first (which is what I’m doing these days). I also like the handle and the clamp, it’s the perfect size for my thumb and I feel like I have more control. This is a nice and sturdy tool, it has a nice weight and doesn’t feel like Barbie should be using it instead.

The other perk is the digital temperature control. This baby gets up to 400° in as little as 30 seconds, but you can press the button to control the heat and make it lower if you’d like. My feisty hair needs that 400°, followed by a cool-down so it can set the curl after I release it.

Ready to see some magic? Here’s how my hair usually is…no kidding.

Aside from a recent color change and my new John Frieda Loose Curls Iron…here it is now.

It was pretty painless, I allowed my hair to air dry first. I applied a thermal protectant spray, and curled my hair in 8 large sections and let them cool. I flipped my head over, gave it a good shake—then just lightly raked my fingers through my hair. I sprayed some hair spray, and wah-lah. My hair went from lame, to glam in about 20 minutes. (And I barely broke a sweat.)

John Frieda gets my big ol’ thumbs of approval with this tool. It’s priced just right, and it works. I think I love you.

Price & Availability: $29.99; drugstore.com, ULTA

An editorial sample was provided by the company and evaluated to determine our opinion of the product in this post. Please see the Disclosures page for further information regarding our policies for using editorial samples.