Review & Swatches: IT Cosmetics Vitality Lip Flush 4-in-1 Reviver

Contrary to popular belief, not all lip stains are created equally. Case in point, the latest from IT Cosmetics—their Vitality Lip Flush 4-in-1 Reviver. I love lip stains as much as you do, but I don’t like the dry, flaky look they leave behind once they’ve worked their magic. Enter Vitality Lip Flush into your life, and you’ll never look at lip stains the same again. Pinkie swear, ladies.

At first look, they look like an ordinary lipstick, and heck! One of them even looks clear. (But hang on just a sec, there’s a little magic involved with that one and I’ll prove it to you.) Inside these tubes contains a myriad of lip-loving ingredients; argan oil (my FAVORITE ingredient!), green and white tea, plum and cherry oil, acai, shea butter, aloe, and vitamins A, C, and E—plus a flattering lip flush/tint/stain. In my almost 10 years in the biz, I can’t say I’ve ever seen such a thing all wrapped up in one package.

Shades and swatches…

The three shades…

  • Je Ne Sais Quoi — this is the one that seems clear, but it morphs into a flattering sheer pink on the lips
  • Love Story — this is a “my lips but better” shade of rosy pink
  • Pretty Woman — is a darker berry shade with a little bit of a brown undertone

These feel like buttah on my lips, ladies—and they are the best of everything I could ask for in a lip product. They’re part lipstick, part lip gloss, they comfort my lips like a lip balm, and when the shine wears off, I have the prettiest lip stain left behind. I’m warning you, these are borderline addictive—so get ready to experience something totally different. I couldn’t think of a single thing I didn’t like about these! I will be buying Love Story and Je Ne Sais Quoi for my personal stash for sure.

(For those sensitive to fragrance/flavor, I didn’t detect either.)

Price & Availability: $20 each, QVC &—or buy the trio on for $39.25 (best deal!)

An editorial sample was provided by the company and evaluated to determine our opinion of the product in this post. Please see the Disclosures page for further information regarding our policies for using editorial samples.
  • Phyllis

    I am in love with It Cosmetics! I just got the new Mascara and absolutely love it – can’t wait to try this too!

  • Amber

    I LOVED the mascara too Phyllis, I’ve only tried a few IT products, and they are winning me over so far.

  • Judy

    I’m just curious if you have a gloss over the lipsticks in these swatches. I have these, and love them, but they do not shine like that on me.

  • Amber

    Hi Judy, Nope! Nothing on my lips but the product itself. It may be the flash 😉

  • Cindy (Prime Beauty)

    I love IT cosmetics–such innovative products that are affordable AND effective! Can’t wait to try these–I’ve been wearing Hello Lashes for like a month straight!