
In the new year, you’ll find no shortage of long-wearing products hitting the market in your local drugstores—and Maybelline is totally on-board. With two new innovative lip color formulas debuting, I’ve tried them both! Starting next month you’ll find their SuperStay 10 Hour Stain Gloss shades, along with their new SuperStay 14 Hour Lipstick collection in stores. To help you set off in the right direction to decide which products will be best for you, here’s a review and swatches for the new Stain Glosses! (The SuperStay 14 Hour Lipstick review is forthcoming.)

The SuperStay 10 Hour Stain Gloss collection is comprised of 10 shades, with most being pinks and berries. There are a few purple and brown shades too, but I find that the browns seem to borderline on purple. Each bears both numbers and shade names. The shade names are super small on the end of the tube, so I’ve included both the shade names with their corresponding numbers to help you find them easier at the store.
100 — Pink Plush
110 — Fresh Fuchsia
120 — Berry Heavenly
130 — Refreshing Red
140 — Ruby Indulgence
150 — Cool Coral
160 — Luxurious Lilac
170 — Pleasing Plum
180 — Mauve Dream
190 — Blissful Brown
The applicator is one of my favorites in the lipgloss world—it’s the fluffy oval with a hole in the center that grabs a decent amount of product when you take it out of the tube—and it helps the color glide on with ease. The only real issue I see with this kind of applicator, is that the head of it might be too large for tiny lips. I understand why it is the size that it is—it ensures there’s the right amount of product, but wanted to note that it may be an issue if your lips are on the smaller side. Otherwise, I prefer this type of applicator for glosses.

The formula is pretty unique in several ways. Even though it’s a single step application process, I find that there are two finishes that this delivers. After application, I wind up with a creamy, very pigmented gloss that almost feels like a liquid lipstick. After some time passes, the creamy gloss finish disappears and gives way to a pretty stain. The undertones in the pigmented gloss results in a similar shade of stain. I think the formula is lightweight and comfortable, and I absolutely love it immediately after I apply it. It also has a yummy fruit punch fragrance, but I think it’s more of a fragrance than a flavor. I hope that makes sense!
Maybelline promises this is a 10 hour lip color, but my thoughts definitely differ in that department. Perhaps the stain may last up to 10 hours, but the initial gloss finish does not last that long, for sure! I’ve tested this a few different ways and have worn it several times over the last few days. There have been times that it has lasted on my lips longer than others, but usually by hour 3, I’m left with a slight stain and nothing more. Regardless, I still find value in this product and do find things about it that I can still appreciate.
Let’s take a look at the swatches…

Immediately after application, top to bottom: Blissful Brown, Mauve Dream, Pleasing Plum, Luxurious Lilac, Cool Coral, Ruby Indulgence, Refreshing Red, Berry Heavenly, Fresh Fuchsia, Pink Plush

Swatches 10 hours after application and after washing with soap and warm water.
While this does last 10 hours on my skin, it doesn’t last 10 hours on my lips. Maybe I would have called this a 5 hour lipgloss-stain instead? That way it would have been a little more accurate. Below, I’m wearing my favorite shade–#120 Berry Heavenly. On top, it’s immediately after application. See why I love it? It’s smooth, slightly glossy, and very pigmented. On the bottom, it’s 90 minutes later. In those 90 minutes, I ate lunch, talked on the phone, and sipped from a soda.

The pale stain does last a few hours on my lips in all fairness, so I still find value in it—and I still like the product. Knowing this, I would probably buy a few of the colors anyway, because I like the initial finish and the idea of a little stain left behind. While wearing, my lips feel smooth and they don’t feel as dry as when I’m wearing a stain that I apply from a marker, so that’s a big plus. But the next day—I do notice that my lips feel a little more dry than if I hadn’t worn it, so reach for a balm after you wear these to help eliminate that.
Bottom Line: Even though these don’t last 10 hours, I still like them for the initial finish and the slight stain that I have for a few hours. I think there’s a nice range of shades, but most are pinks and berries. Had it been called “5 Hour Stain Gloss”, I think these would have scored higher!

Price & Availability: January 2012—$8.99 each, drugstores



