Remember when I told you that I had about a BILLION new Physicians Formula products to show you? I’m slowly but surely making my rounds, so it’s time to put the next product in the spotlight—the Organic Wear 100% Natural Origin Lash Boosting Mascara. It’s my understanding that there are a few mascaras under the Organic Wear umbrella. I don’t have much experience with them, so I don’t really have a point of reference with which I can compare the differences.
According to Physicians Formula, the Lash Boosting formula contains a proprietary complex of zinc, iron, magnesium, and copper to help nourish and strengthen lashes. One thing I found really interesting is the inclusion of a yogurt-derived pro-biotic protein for overall lash health. I’ve never heard of such a thing in a mascara—so my ears definitely perked up! Organic Wear promises to be free of synthetic solvents, parabens, harsh chemicals, synthetic colors, fragrances, and preservatives. That’s a pretty good start, right?
The brush on this version of Organic Wear is slightly larger than usual. It has really soft and flexible bristles that deposit a good amount of mascara to the base of the lash. This automatically gives the appearance of fuller lashes, since it looks like the base of the lash is thicker than it really is. (There’s a good example of the thicker lash base in my second ‘after’ photo.) Sneaky little optical illusion, but it works!
There’s a caveat to this brush style though; if it’s length you’re going for, typically this kind of chubby-jumbo brush is best for creating volume, not length or clean definition. So it really depends on what you’re going for. If you’re someone with extremely sparse lashes, this may not be the one for you. It will likely group them together, making it seem like there are even less lashes than you really have. It will take the lashes you have and build volume with them, but I don’t think it’s the best choice specifically to define every last lash, one by one. I hope that makes sense! There really is a method to every brand’s madness when they develop these babies.
Organic Wear 100% Natural Origin Lash Boosting Mascara brush
In terms of application, it’s pretty easy to apply, but I often find it hard to completely catch all of my bottom lashes when I use a brush of this size. I think the consistency of the mascara is just right; it’s neither too wet or too dry, and I didn’t experience any flaking which is always a good thing. Occasionally I’ll test a mascara that lets me down in the middle of the day, because the hold factor just wasn’t there to keep a good curl. The hold factor here works for me, as my lashes didn’t get a case of the afternoon droops. I’m pretty sure it’s because of the tapioca starch and organic beeswax that I see in the ingredients.
A few other things I noticed in the ingredients that are a point of difference; organic orange water, organic aloe, cucumber extract, and jojoba esters. According to Physicians Formula, 44% of the ingredients are organic, and 100% of the mascara is of natural origin. Pretty impressive.
While this didn’t create a lot of length for me, it did a great job of creating the optical illusion of my lashes being thicker than they really are. Organic Wear Lash Boosting held my lashes all day without any flaking, and was easy to remove at the end of the day with a makeup wipe. I can’t really speak much to the efficacy of their complex of minerals or pro-biotic proteins to promote lash health, as it would be a cumulative effect if it indeed delivers on those promises. This mascara is a good alternative for anyone who is trying to stay away from parabens and synthetics in their cosmetics. I also like that there are two blacks; one is your standard basic black, and the second is an ‘Ultra Black’.
Price & Availability…
$9.95; drugstores, mass retailers, and drugstore.com