By now, I’m sure you’ve heard the big surprise from Urban Decay—and in case you missed it, they were such a tease to us last week with the whole empty token thing on Twitter! It didn’t take me long to figure out that it had something to do with the eyeshadows, but I was a little confused—because really, how can you make an Urban Decay eyeshadow even BETTER? I had zero complaints about the original formula, so an improvement to me seemed nearly impossible.
Well ladies, I’m here to tell you; last week, I had the chance to feast my eyes on ALL of them in-person (and touch their buttery, velvety goodness). My verdict is in…they’re AMAZING. You’re probably wondering why I only have three to share, and it’s because these were the three I absolutely couldn’t live without. (I’ll be building my future UD new shadow collection slowly but surely, and very thoughtfully.) These were the three I had the most emotional response to, but believe me, with 68 total shades in 5 finishes—it was HARD to decide. I chose Mushroom, Freelove, and Loaded.
The new token/eyeshadow component has a chromed gunmetal finish, and is a new take on the classic Urban Decay NYC subway token concept they’ve always had for the eyeshadow containers. It took them 18 tries to get this one right! Each shade now pops out from the bottom to fit into a new Build-Your-Own Palette system (which I’ll show you in a minute).
Loaded, Freelove, and Mushroom
When it comes to the shadow formula itself, the lovely ladies at Urban Decay told me that the secret to the new formula is called a Pigment Infusion System. It’s a proprietary composition that affords the pigments their intensity and staying power, and is also what makes them glide across the skin like buttah! (And believe me, these really do glide.) The quality of this fantastic finish is pretty consistent across all of the shades that I touched too, they had some crazy staying power without the fallout. (Especially on the darker shades.)
Probably what excites me most, is the shade expansion. Shades like Mushroom, Loaded, Busted, Suspect, and Radium (that were previously only available in palettes), are now in the regular lineup of shades. To see the complete list, check ‘em all out here. There’s an incredible mixture of mattes, shimmers, sparkles, satins, and duo-chromes. One thing I wanted to address was the increase in price by $1. The vintage shades were $17, and these new babies are $18. For me on a personal level, I am willing to pay an extra $1 for the increased quality. And it’s kind of like how most of us didn’t have a problem paying an extra $1 for the Deluxe shadows because they were a lot more luxe than the regular shadows in the subway tokens. Just imagine that the new formula are ALL Deluxe shadows, but even BETTER. (And the Deluxe formula was pretty darn awesome too.) Hope that makes sense.
I know this is all getting a little wordy, so I’ll try to keep my thoughts on the new Build Your Own Palette option short. I’ve read tons o’ reviews and watched countless rant videos about this palette online. My thoughts on it are TOTALLY different. As respectful as I am of everyone else’s opinions, I ask that everyone be respectful of mine before chopping me up in the comments.
Yep, to fill this up all at once is expensive.
While this palette configuration comes with one shadow (Walk of Shame) and a Good Karma Eyeshadow Brush for $18, if you purchase another five shadows at one time to fill this up, it will cost you $108. I don’t think this option (and it is an option, Urban isn’t making anyone buy it in order to take advantage of the new eyeshadow formula) was meant to even be compared to their other pre-configured palettes like NAKED.
Of course this value doesn’t even compare with NAKED or Book of Shadows—and it wasn’t meant to. I feel this palette option was meant for the Urban Decay lover who wanted the option to keep some of their favorite eyeshadow shades together in a convenient way, and to be honest—that’s what I’m using it for. And I’m being really thoughtful about filling it, because I haven’t even decided which other two shades will take the remaining empty spots in my palette. The beautiful thing is, I’m not married to this configuration of shades, and can switch them out any time my heart desires. Something I could never do with a Book of Shadows.
And there…I’ve said it!
Palette interior with Walk of Shame and brush (included); lid holds full size mirror
Walk of Shame (exclusive to palette and comes inside already)
My personal palette picks to get it started!
Swatches of the new shades I currently have…
Swatches top to bottom: Loaded, Mushroom, Freelove, Walk of Shame
As if I was not addicted to the shadow formula before—I’m hook, line, and sinker now. I’m going to have fun buying new shadows once they update the display at Sephora in a few weeks! They feel great, stay put, and the new colors are just STUNNING.
Price & Availability…
$18 each, and $18 for the palette; currently on urbandecay.com and will launch in about 4-6 weeks at Sephora
Rating for new shadow formulation…