When I think of drugstore mascara innovators, I automatically think: Maybelline. Even if Great Lash isn’t for you, you have to admit—it truly stands the test of time. Lucky for us, Maybelline has a plethora of mascaras in their product line-up, so there has to be one that you like! This Maybelline mascara train ain’t stoppin’ any time soon, so check out the newest release—The Mega Plush by Volum’ Express Mascara. This will officially hit stores next month (but you may see it on shelves now in certain areas), and of course I’ve got your sneak peek right here!
Let’s take a closer look:
The claim to Mega Plush’s fame is pretty simple. It has a gel-mousse formula that contains 40% less hard waxes, so the result is soft and supple volume. I have to admit, I fell under the spell of my soft lashes and couldn’t stop touching them the first time I wore Mega Plush. They lacked the brittleness that I often get with stiffer mascara formulas, so that claim is true in my book. The good part about me touching them all the time showed me that it doesn’t flake at all—and that’s an attribute in a mascara that is always welcome.
The same thing that makes me like Mega Plush, may be the same thing you might not care for. If you’re someone who likes to see a lot of your mascara on your lashes—this one is more natural-looking, so it might not be for you. What I mean is, if you’re a gal that likes to see serious lash drama and wears thicker formulas (think Diorshow, etc.), you won’t get that with Mega Plush. Even though I wore Very Black in the washable formula, it’s a very subtle effect that places most of the volume at the base—versus throughout the length of the lash.
The brush is on a flexible wand, and features nylon bristles that are tapered on both ends with fullness in the middle. It might take some practice since it’s larger in the middle.
Before & After, and more details…
Compare The Mega Plush with:
Bottom Line…
Mega Plush makes my lashes feel soft and fluttery, and gives them natural-looking, believable volume. No clumps, and no flaking made me a very happy girl! If you have short, stubby lashes, Mega Plush might not be for you—but it does a great job of enhancing fuller lashes with velvety volume.
Price & Availability…
- Washable shades: Blackest Black, Very Black, Brownish Black
- Waterproof shades: Blackest Black and Very Black
- Price: About $7.77 at mass retailers nationwide




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