I know I’ve said this on the blog before, but in this case, it bears repeating. I am a former hairstylist that absolutely loathes blow-drying her own hair. I dislike it for a few reasons—one of them being that I’m just not coordinated enough to twirl a brush in my own hair enough to make it look professionally done. The second reason—time. It takes me 15-20 minutes, of standing in my 100 degree bathroom, breaking a sweat, just to have a fresh blowout. I’ll do anything I can to get myself out of that situation! So if you tell me there’s a way around this (aside from spending $35 at Drybar), I’m all over it.
I’ll admit, I had my doubts about this—but enter It Factor Quick Blowdry Shampoo & Conditioner. It Factor promises that by using their shampoo and conditioner in tandem, you will cut your blow-dry time by up to 50%. So maybe it wouldn’t solve my dexterity problems, but it would solve my timing problems, and I gave it a go. And you know what? It worked like MAGIC. My 15-20 minutes was cut to eight minutes. Less time holding a blow-dryer up to my head and sweating in my bathroom? Sold. (In full-disclosure, I have fine hair, so your time may be longer depending on texture!)
The magic behind this is a proprietary VaporBoost System, that’s exclusive to It Factor. Mark Stiller, the creator of the line (and beauty industry veteran) grew tired of waiting for his wife to blow-dry her hair and decided there had to be a way around this tedious process. It Factor reduces the attraction between hair and water, which allows the water molecule to evaporate faster during the blow-dry process. Wah-lah! A faster blow-dry is born!
Not only can I speak to a serious reduction in my drying time, but I can also say that it’s a great product that leaves my hair shiny, bouncy, and soft. With two formulas (one for fine hair, and one for medium-to-coarse), It Factor is free of harsh sulfates, parabens, alcohol, and sodium chloride—so it’s safe for color and chemically-treated hair. Oh! And I can’t forget, I love the fragrance—it reminds me of fresh pears.
It Factor really worked for me by providing serious reduction in my blow-dry time, but is a little on the pricey side. Good thing—a small amount is all you need.
Price & Availability…
$22.50 for each shampoo and conditioner—professional salons & beauty supplies nationwide. (See salon locator here.)