Urban Decay Oz The Great and Powerful Theodora Palette Review, Swatches, Photos


As part of a new collaboration with Disney, Urban Decay just released two palettes, inspired by the upcoming film, Oz The Great and Powerful. One of which is the Theodora Palette (featured in this post), and the second is the Glinda Palette (featured here). Both palettes are limited edition and have six pans each; featuring eight exclusive, all new eyeshadow shades (two in each palette are duos), a full-size Super-Saturated High Gloss Lip Color pencil, and a travel size 24/7 Glide-On Eye Pencil.

The Theodora Palette features everything you need to create Mila Kunis’ look from the film. I’m loving these dramatic shades!

The Theodora Palette

What’s included:


  • Broken — pale cream satin
  • Beware —warm brown matte
  • Bewitch — dark charcoal brown satin
  • West — deep metallic brown shimmer
  • Spell (duo) — black satin with green and gold shimmer/gold metallic with tonal glitter
  • Jealous (duo) — pale green pearl/dark green pearl

Super-Saturated High Gloss Lip Color

  • Theodora — bright red cream

24/7 Glide-On Eye Pencil (travel size)

  • Zero — black

‘Get the Look’ how-to card

The Theodora Palette

The eyeshadows and 24/7 Glide-On Eye Pencil are housed in a special tin with Oz The Great and Powerful artwork. The palette component itself is similar to Urban Decay’s other build-your-own palette components. You are able to remove the full size shadows and place other Urban Decay shades in their place if you desire—or maybe even combine your favorite shades from the Glinda Palette with the Theodora Palette.

In terms of pricing, you are getting a considerable break on the cost of the eyeshadows. Each Urban Decay shadow single retails at $18, so with six full-size pans—the collection in its entirety is less than half of what the regular retail price would be if items were purchased separately. Combine that with the full size lip pencil ($19), and the travel-size eye pencil (unsure of the cost), and the empty build-your-own palette component ($18), and that makes this $49 set a complete STEAL.







Broken, Beware, Bewitch, West, Spell (duo), Jealous (duo)

24/7 Glide-On Eye Pencil — Zero

24/7 Glide-On Eye Pencil — Zero

Super-Saturated High Gloss Lip Color — Theodora

Super-Saturated High Gloss Lip Color — Theodora

Theodora ‘Get the Look’ how-to

The pigmentation in the eyeshadows is fantastic. Each glide on with ease, feel smooth to the touch, and lack powder-y fallout. The only one I experienced an issue with was the Spell duo. The glitter particles in Spell are a little larger, so they tend to migrate which can be a little annoying—but it’s not incredibly terrible. (You may recall that I had the same issue with the Oz duo in the Glinda Palette.)

The Super-Saturated High Gloss Lip Color pencil in Theodora is a gorgeous pin-up red cream. It’s very creamy for being a gloss pencil (will require a chubby sharpener). It lacks any noticeable fragrance or flavor, so I know that will make a lot of people happy. Theodora clocks just over four hours before I need to reapply. It’s a pretty opaque shade that slightly stains the lips, so it’s easy to achieve an intense, attention-getting red lip with full coverage.

The 24/7 Glide-On Eye Pencil in Zero is a core collection shade, which I’ve reviewed previously. I love Urban Decay’s eyeliners because they are a dream to apply; no skipping or tugging, and they last all day with minimal fading or migration.

Bottom Line…

Much like the Glinda Palette, I’m very happy with this collection, it’s fantastic in terms of quality and price. Aside from the small fallout issue with the black satin/glitter shade in the Spell eyeshadow duo, this is pretty perfect in my opinion. The browns in this palette are especially magnificent!

Price & Availability…

$49—now at urbandecay.com, and coming soon to these retailers: sephora.com, ulta.com, macys.com, and beauty.com. (Release dates are the sole discretion of the retailer.)

An editorial sample was provided by the company and evaluated to determine our opinion of the product in this post. Please see the Disclosures page for further information regarding our policies for using editorial samples. This post may contain an affiliate link.
  • Katie

    I really love these two palettes. I have to check them out next time I’m at ULTA or Sephora.

  • Kimberly

    They won’t be in Sephora until the 31st; apparently they’re under Disney contract and aren’t supposed to take’m out until then.

  • http://twitter.com/lipglossspandex Marilyn

    I know it’s a good value, but I mostly want it for the non glitter shades–The eyeliner is good but pretty standard, and while I’m excited to try the lip crayon, red isn’t an everyday lip color for me. And the value of the Naked palettes is so high that it’s almost a little disappointing. There are so many nudes in this palette, it’s definitely a good choice if you don’t already own both Naked palettes, but since I already do, and the Basics palette, I’m not sure I should buy this. BUT, your review of the shadows and lip crayon are making me more convinced that I should get this…

  • Jasmine@themakeupfile

    Ugh! I just love that gloss! Its SO pretty!