Earlier this month, I was invited to the preview of the brand new NYX Cosmetics store in Sherman Oaks, Calif., at Sherman Oaks Fashion Square. I am SO excited about this location, because it’s right in my own backyard! There are only nine NYX stores in the United States, with four of them being in California. Can I please just tell you — I hope they open a store near you — because I had a great time shopping.
The store is beautifully laid out, with dedicated sections for face, eyes, beauty tools, and lips with testers for all of the products for all of you happy swatchers out there. If you’re a NYX fan, or cosmetics fan in general — this store is going to be affordable makeup nirvana for you. Can you believe that on opening day, fans were lining up as early as 5 a.m. to be among the first who shopped? Now that my friends, is dedication!
One of my favorite features of the store is this awesome digital beauty area where you can test products and watch video tutorials. There are also sections throughout the store with monitors where you can scan the products you’re interested in, and see what the shades look like on real people in real time. [Read more…]