Yep… you read that right! JLo is joining the ranks of other famous L’Oreal faces.
With the news just hitting, here’s the info I currently have via statement from Karen T. Fondu, President, L’Oreal Paris:
I am delighted to share the news that Jennifer Lopez is the newest member of the L’Oréal Paris family. In 2011, this multi-talented entrepreneur will begin appearing in makeup and haircare advertising campaigns, the first of which will be for the EverSleek Sulfate-Free Smoothing System, a haircare collection for smoothing unruly, frizzy hair
Jennifer joins a remarkable roster of spokespeople for the L’Oréal Paris brand, including Milla Jovovich, Beyoncé Knowles, Rachel Weisz, Evangeline Lilly, Diane Keaton, Andie MacDowell, Julianna Margulies, Eva Longoria Parker, Freida Pinto, Kerry Washington and Gerard Butler among others.
As a multi-platinum selling recording artist, Golden Globe nominated actress, film and television producer, entrepreneur and philanthropist, Jennifer’s talent and accomplishments span across many industries. Coupled with her obvious beauty and her role as a working mother, she is a modern role model for women and truly embodies the spirit of the L’Oréal Paris philosophy, ‘Because You’re Worth It.’
I know that sometimes when a celeb is signed with a beauty brand—it either causes some discord, or more brand loyalty. Will this affect your buying decisions at all? Does it matter to you, do you think she was a great choice to rep the global beauty brand, or are you neutral on the matter? Me… while I’m not a current fan of her music—I think she’s a beautiful, talented Latina woman. It’s important that brands continue to focus on the fact that we’re a very diverse universe, I hope L’Oreal continues to put the beauty spotlight on women of all ages; and of every ethnicity.