In the past month or so, you may have heard me talking wildly about attending this year’s IMATS– the International Makeup Artist Trade Show. I try to attend as many shows as I can because I learn so much and enjoy all the visual stimuli. This year the LA show was held on June 21st & 22nd at the Pasadena Convention Center in Pasadena, CA. Unfortunately, I wasn’t able to attend both days but I was able to attend the Saturday show and it was packed! Makeup Artist Magazine holds this makeup artist mecca yearly to a full house and now I know why– it’s loaded with brands, education and makeup competitions all day long.
There is so much to talk about I and keep saying that I took about one-billion photos. Maybe not that many– but I did take quite a few. I’ll just recap some of the highlights and share some of my favorite photos!
8 students participated in a beauty/fantasy competition with a gothic theme and I could not seem to stay gone for very long. I enjoyed watching the models as they were transformed into gothic goddesses before my eyes! I kept checking back periodically over about a 2 hour timespan for the progress on my favorite models and snapped more photos as the work neared completion.
In case you were wondering how she turned out:
I took an immediate liking to the dark bride theme and found myself spending a majority of my time watching her. I was really impressed with all of the students’ hard work!
I know this is getting a little image heavy– sorry! There was just so much to see, and this was only the beginning! Many of the exhibitors focused heavily on airbrush techniques with a huge focus on prosthetics as well. A large display featured some of the models from movies like The Curious Case of Benjamin Button, Terminator Salvation, and shows like Grey’s Anatomy. It was SO weird to see some of them, it’s almost eerie because they were incredibly lifelike! Sadly, this is about as close as I’ll be getting to Brad Pitt anytime in the near future:
Body painting like I spied at the MAC Pro and Mehron booths was also a main attraction:
See! Lots of visual stimuli! There was plenty of shopping to be done if you had it in you, but I was really on my best behavior. I only bought one thing, and it was more out of necessity than a burning desire! I found a really nifty little gauze-mesh sock to cover my hair with when I’m applying my Dior Airflash foundation called a Garment Saver. I know– big purchase! MAC Pro was just insane chaos all day as was Make Up For Ever, the line was snaking around other booths the entire time I was there. You couldn’t even push your way up to that counter if you tried! I came across a few brands that I am unfamiliar with and I’ll be showcasing some of their products in future posts. Among the 40+ brands on the floor I checked out Eve Pearl, Obsessive Compulsive Cosmetics, Kryolan, BeautySoClean, Naked Cosmetics, LA Splash and many others. I can see why people would make 2 days of it, it’s quite a large production! Hope you enjoyed your trip with me to IMATS 2009!