I recently tried something really, really cool — and I have to tell you about it! It’s actually an app — but it worked incredibly well at creating a color profile of my skin, in order to create a custom foundation shade. It’s called MatchCo, and it marries technology and beauty in an innovative way, color matching at your fingertips.
Among my friends, we’ve discussed that the one thing in beauty that we don’t like shopping for, is foundation. With the lighting in stores — it’s often a guessing game. What looks good at the cosmetics counter makes you cringe when you look at it outdoors, and the undertones are totally wrong. It’s incredibly frustrating — especially when you feel there’s really nothing meant for you in foundation world. That’s one of the reasons MatchCo may come in handy! [Read more…]