When I write my reviews, I make it a rule to not research the MSRP for any of the products I test. I don’t want the dollar signs to sway my opinion one way or the other. However, JOICO Smooth Cure Sulfate-Free Shampoo & Conditioner got the best of me. I was guessing it was around $30 for a 10.1 oz. bottle. Needless to say, I was pleasantly surprised—shocked actually!
I have thick, coarse hair that is getting pretty out of control with layers and length. It’s been a challenge all summer to keep my locks tame during this sweltering heat—it’s been a battle of the frizzies all summer and I’ve been losing desperately.
After one use of their shampoo and conditioner, I experienced a noticeable difference in the smoothness of my hair. My hair stayed down but still maintained body and bounce. After a quick check of ingredients, I would bet that’s due to the hydrolyzed keratin in the shampoo. It not only protects hair, but forms a strong, flexible shield on the hair’s surface. [Read more…]