A little bit of Paris hit Los Angeles last week, as Make Up For Ever opened their first flagship store on the west coast. For the first time, consumers and pros alike can gaze upon this 1,300 square foot makeup mecca and touch 1,400 products. As if that weren’t enough to cause make up addicts to flush, you can tour the pigments virtually on the boutique’s large Smart Board. It gets even better! You can have the next best thing to taking your makeup artist home with you—a personalized lesson in the boutique’s recording studio, stored on a USB drive. After experiencing my own recording session with head make up artist Lijha Stewart, I definitely feel better equipped in the eyeshadow and complexion department.
Access to pro products is literally at your fingertips! [Read more…]