Did you see Make Up For Ever’s HD un-retouched campaign earlier this year? I remember opening up one of my glossy mags last spring to find their latest advertisement. It featured a model whose photo was un-retouched for their HD line of complexion products. I was quite amazed by the brand’s courage—selling complexion perfection to everyday consumers is a daunting task, mostly because it’s intimidating (and so easy to mess up). Trying to make it a little easier for us to get it right, they now offer an HD Complexion Starter Kit with four key pieces for flawless skin. I tried it out, in my own shade to see if I could achieve the look that usually requires an army of artists and a PhotoShop expert to achieve. Let’s go!
When I toured MUFE’s new Los Angeles flagship store last month, I made sure to have their head artist color match me for the HD High Definition Invisible Cover Foundation. (As an NW20, I converted to #130.) There are 26 shades to choose from—so there literally is something for almost anyone! The Complexion Starter Kit comes with a full-size foundation, HD Microperfecting Primer #0, the HD Microfinish Powder, and a great kabuki brush. They’re confident this combo will minimize the look of visible pores and fine lines without looking or feeling too heavy, in just three steps. [Read more…]