My eyes light up when I spot Benefit product packaging. Their product development team is certainly talented and creative—consistently telling me that it’s okay to go ahead and indulge in my beauty dreams and fantasies. Even if it’s something of theirs I already own. My logic quickly deteriorates once I see their sets and I hear a voice inside my head telling me, “It’s okay! You don’t own it packaged like that.”
I think most of us have been there. When I opened their upcoming August release, Peek-a-Bright Eyes Eye Illuminating Kit, my beauty-loving heart kind of exploded, like all of the little holographic fireworks on the packaging. Cute, huh? I’m over the hump of my mid-30’s and I still gush over Benefit like I did when I was 23. I also like hearts, unicorns, the color pink, the Sanrio store, and other female profile cliches. While my mid-30s won’t last forever, I think these things will stand the test of time with me. (No judging!) And that’s one of the things I love about the brand. No matter how much more ‘mature’ I get, I still feel right at home.
Let’s take a peek at Peek-a-Bright-Eyes…
Benefit Peek-a-Bright Eyes Eye Illuminating Kit