It’s official! e.l.f. products to launch at Target stores

As the world turns in the constantly changing consumer beauty product market, I learned it’s official that e.l.f. products will be available at Target stores on November 1st!  I got the news first from Nouveau Cheap earlier this week, and then this morning from e.l.f. themselves.  Who says us beauty bloggers aren’t always in the know?  We try to be all over it as it’s happening! *wink*

The initial 3 ½ foot endcap in the Cosmetics section will feature $1, $3, $5, and $10 products, packaged in sleek black packaging for Target Stores.  The Holiday shipment will  be products from the $1 line.  For the Spring planogram reset there will be an updated assortment to include Studio.

This is good news for makeup connoisseurs on many levels– if you already use their products, this adds a convenience factor since we’ve had to order them online.  I’m a fan of their eyeshadow duos, the pigments are fab for such a low price.  If you’ve never tried e.l.f., now you can experience them and you’ll probably end up loving a few of them yourself!  And… the Holiday shipment they’re describing sounds like the perfect opportunity for affordable Secret Santa shopping, stocking stuffers, and holiday gifts!

Have you ever tried e.l.f.?  Now that they’re at Target, will that influence you to give them a shot?

Beauty For BCA

Breast Cancer Awareness Month 2009

For this week’s installment of Beauty For BCA, I’ve selected four pretty-in-pink cosmetics items that not only can make you look beautiful, but do something beautifully beneficial by raising funds for breast cancer awareness and research programs!  Take a look at these pink treats for eyes, lips, cheeks, and fingertips!

Sephora Brand BCA Super Shimmer —  Everyone should own a tube of this flattering super-shiny shimmery lip gloss!  Sephora will donate $1 from the sale of each Super Shimmer Lip Gloss in Forever Pink to the Breast Cancer Research Foundation.

Essie “Yes We Can, Pink!” — A portion of the proceeds from the sale of this precious pale pink nail polish will be donated to Living Beyond Breast Cancer (LBBC), a non-profit organization dedicated to empowering women affected by the disease.

Global Goddess Chai Cheek Blush “Chowrasta” — Obtain your best flirty flush with this rosy cheek color, 20% of net proceeds will go directly to The Breast Cancer Research Foundation (BCRF), benefiting breast cancer research and awareness.

Elke Von Freudenberg LIMITED EDITION Bon Appetit Brow Hi-Light Shadow —  A pinky-gold shimmer that multi-tasks for enhancing eyes and cheekbones while moonlighting as a glam body shimmer too!  20% of all sales of Bon Appetit Hi-Light Shadow during the month of October will be donated to the Breast Cancer Research Fund!

CoverGirl presents Queen Latifah’s “Ignite Your Persona” Competition!

Queen Latifah - CoverGirl Queen CollectionQueen Latifah wants you to show her your persona!  CoverGirl and Queen Latifah are looking for 5 very talented ladies to open for her on upcoming tour dates for her newest album– “Persona“.

Show off your vast talents, anything from singing to rapping– Queen Latifah wants to see you showcase it in a one-minute video performance accompanied with 250 words or less explaining why you deserve to ignite your persona!  One finalist per tour date will be selected to open her show!  The winners will also have the opportunity to star in a national print ad for the CoverGirl Queen Collection, a line created by Queen herself.  Do you have what it takes to be her opening act?

Log on to for more details!

Queen Latifah Persona

UPDATE (11/13/09) — I just received this official statement from CoverGirl:

“The Ignite Your Persona contest on is now closed and winners will be announced soon. While Queen Latifah’s concert tour has been postponed due to a work conflict, stay tuned for more information on performances and prizing.”

Triple threat: Relastin Eye Silk wins Allure Editors’ Choice Award… again!

Relastin Eye SilkIncredible!  For the third straight year, Relastin Eye Silk has won the Allure Editors’ Choice Award for the best anti-wrinkle eye cream.  That’s pretty amazing considering just how picky us beauty product connoisseurs can be, dontcha think?  We have a new favorite something-or-another every time the wind changes direction!  I reviewed Eye Silk a few months ago, and I found that it helped visibly reduce some of the crepey appearance that’s creeping up around my eye area– sounds like that’s one of the reasons the gals at Allure love it so much too.  Out of thousands of products tested by the editors, only 189 made the cut!  Check out the rest of this year’s winners over at Allure.

An editorial sample was provided to me by the company and was used to determine my opinion of the product in this post.  Please see my Disclosures page for further information regarding my policies for using press samples.

Bare Skin: The first fragrance from Bare Escentuals’ Leslie Blodgett is HERE!

Bare Skin

Wow, this day just keeps getting better and better!  I’ve been waiting for this to happen for ages, and I know that Bare Escentuals/bareMinerals fans will likely be rejoicing and even hugging their annoying neighbors “just because” (okay, maybe not) now that Leslie Blodgett is releasing the first of several limited edition fragrances in her Perfume Diaries series!  Bare Skin will be available exclusively at Sephora on 10/15, but… I was just poking around on the Sephora website out of curiosity and found it’s already up and currently available exclusively to Beauty Insiders (it only takes a few seconds and it’s free to sign up), if you’d like to snag it– now’s your chance!  In all of my excitement, I almost forgot the most important part, the notes– top notes of black pepper, freesia, and anise with a vanilla orchid, iris, and plumeria middle sounds delish!  The description I have describes a soft musk at the bottom– you know I don’t do too well with those typically, even I surprise myself every now and then!  For some reason I have no doubt in my mind that Leslie selected this very carefully along with the perfumer, she’s highly involved in the research and development of all of the Bare Escentuals products and she knows what she’s doing, I would almost be surprised if I didn’t enjoy this when I try it.  Bare Skin was inspired by Leslie’s experiences during a trip to Mexico, where she explained she “cart-wheeled fancy-free down a sunny beach while emanating true, unbridled joy.”  Who wouldn’t love that feeling?  Honestly!

“When I have an experience, I like to have a scent behind it. Bare Skin, which is what Mexico reminds me of, is the way you feel when the sun is beating down on you during the day, but then you go out at night and you’re still sizzling from the warmth of the day which mingles with the night air and the music.”

Until then, join the Leslie Blodgett Perfume Diaries Fan Page on Facebook, and follow the Perfume Diaries on Twitter: @lbperfumediary

Bare Skin Eau de Parfum 1.7oz ($55)
Bare Skin Solid Perfume Compact ($35)
Bare Skin Perfumed Body Cream ($30)

I can’t wait to see the next release in the series, bring it on Leslie! As soon as I have a chance to review this, I’ll be as quick as possible to post it!

ULTA unveils “Windows of Love” for BCA Month

Ulta "Windows of Love"

Something that grabbed my attention and truly touched my heart while researching products and topics to feature during Breast Cancer Awareness Month was the “Windows of Love” campaign at ULTA this October.  Nationwide at ULTA stores this month, you’ll find letters written by people personally affected by breast cancer posted in the windows as a tribute.  ULTA invites you to share your story in a letter, where it will be posted in the store window– a unique display of encouragement to those who will undoubtedly draw strength from your courage!  6 miles of windows have been transformed into “Windows of Love”.

“As a woman, I knew the facts, I knew that I had a 1 in 8 chance of being diagnosed with Breast Cancer, sometime in my life…What I didn’t know was that I could be diagnosed at the age of 32, with no family history.” — Jill

“My name is Keri and I am a 36 year old wife, mother and a breast cancer survivor….Many in this world think only women in their 50’s and older get this dreadful disease.  We need to be the change, to spread the word to everyone that no lump go unchecked.” — Keri

“I won’t lie —- I think about my cancer a lot….I have been in remission now for five months and am thankful for each moment….I am here and I will fight the good fight to stay here.  I CAN DO IT…..YOU CAN DO IT.” — Bonnie

“When I was diagnosed I thought how can this happen to me?  I now realize I was given a chance to discover who I am and find strength I never believed I had.  I couldn’t have done it without the support and love of my great family – Tom, Stefan and Shelby.”  — Vivien

“My friend (and hero) Lynda lost her twenty year battle with Breast Cancer this year,  She died at her home on her 49th birthday….Lynda taught us how to live.  She taught us how to laugh, and with dignity, grace and courage, she taught us how to say goodbye.” — Chris

Also, send a love note to the women in your life with ULTA’s personalized Love Notes e-cards to show your support for finding a cure!  ULTA also guarantees a minimum donation of $50,000 to The Breast Cancer Research Foundation and encourages customers to help them reach their goal to raise one million dollars to support the fight against breast cancer.  Customers who donate $1 will be entered to win a beauty bag of pink products (one winner per store), and customers donating $10 or more will receive a pink “love” hat or scarf.  If you got a little misty-eyed reading some of the letters, it’s okay!  I did too!

And now for the boring stuff…

Dear Readers,

You’re all savvy dolls so I’m sure you’re already aware of the recent ruling by the FTC regarding the “Guides Concerning the Use of Endorsements and Testimonials in Advertising”.  If you’re not, I suggest checking out this GREAT article by Carleen over at Beauty and Fashion Tech!  As a result of this ruling, many of the blogs you’ve come to love that feature reviews and first-hand accounts of experiences with various beauty products and services are going to be implementing some changes in order to comply with the regulations, and so will Beauty Junkies Unite.

It’s commonplace in the industry for independent blog editors and the beauty editors at your favorite glossies to accept press samples of products from the brands or their public relations representatives to use as a tool to evaluate their performance– these experiences are then shared with you on our blogs or in traditional print media.  Not all beauty blogs participate in these opportunities, but Beauty Junkies Unite does.  This is something I’ve often struggled with because I don’t want anyone to think that my honest opinions could be so easily swayed by the lure of a free beauty product.  Yes, I LOVE me some beauty products– I’ve spent thousands of hours being certified for several positions within the beauty industry just so that I could be around them all day!  But rest assured, I’ve never accepted press samples as payment or as a contract for a positive review for the product or service and I never will.  I’ve accepted them first as tools to evaluate their performance, and second, I consider them for a product review or feature in an effort to keep the content on this blog current, and the material timely.  It would get pretty boring around here if I constantly told you about the same 10 of my Holy Grail beauty products over and over again and never added any new products, wouldn’t it?  Even though I purchase many of the products I review myself, I can’t afford to buy them all even if I wanted to!  I already get enough eye-rolling from my husband every time I try to sneak in the house with a Sephora bag… you have no idea.  To be completely honest– many of the products I am sent for consideration never make it on the site because I just didn’t love em’ enough.

Going forward, you’ll notice I’m mentioning the products I do receive for free as samples are stated as such– moreso than usual.  As a matter of fact, EVERY TIME you read a review I publish from this moment on, it will clearly be disclosed if the product was received for free either in the review itself, or in a disclosure at the bottom of the actual post.  I promise it’s not to sound like I’m such a special diva who gets a bunch of free stuff, but it’s to be in full-compliance with the new regulations regarding this.  It’s très tacky when people brag… I promise that’s not what I’m doing!  If I have not disclosed a relationship regarding that product at that time, it’s because I didn’t receive the product for free at the time of publishing.  This will go in to effect for product or service reviews published on or after October 8, 2009.  You may want to check out the new Disclosures & Content Use page for all of the official mumbo jumbo.  Thanks for reading all the boring stuff… we can now go back to having fun!  Viva la lipstick!


Tim Gunn & Laura Leighton take a stand with Marshalls against domestic violence

Shop 'Til It StopsMarshalls has always been one of my fave places to shop, but now I have a reason to love it even more– and so does everyone else!  Over the past 18 years, Marshalls has raised millions with their annual “Shop ‘Til It Stops” campaign benefiting the victims of domestic violence in the US.  Simply purchasing a pair of shoes will work wonders for the National Domestic Violence Hotline and the recipients of their much-needed services, assisting over 21,000 callers who reach out every month for help.

From October 1st-15th, Marshalls will donate $1 per pair of shoes purchased to the NDVH (up to $150,000).  As a symbol of how Marshalls is taking a stand against domestic violence, on October 1st– a tunnel was unveiled in Santa Monica, CA.  The one & only Tim Gunn and Melrose Place alum Laura Leighton presented this tunnel on the Third Street Promenade and yours truly was fortunate enough to attend!  The first 100 people who took a stand against domestic violence and walked through the symbolic tunnel received a pair of fabulous shoes from a beautiful selection which included high-end brands like Coach and Kate Spade.  Pretty awesome if you ask me!  Below are some photos of the event, as you can see I received quite the surprise when I was able to pose with the VERY charming and lovable Tim Gunn!

Tim Gunn and Laura Leighton speak out against domestic violence and introduce the tunnel to members of the media and everyone at the Third Street Promenade:

Tim Gunn

Laura Leighton

[Read more…]

Beauty for BCA: hair products

BCA 2009 hair products

Throughout the month of October, I’ll be featuring beauty products in which a portion of the proceeds from their sales will benefit Breast Cancer Awareness or foundations for cancer treatments and other cancer research organizations.  BCA month should be every month– but we can all make an impact this October, even if it’s just in a small way.  Here are a few hair products and styling tools that aid the cause!

UNITE 7 Seconds Dry Shampoo — This amazing dry shampoo makes second-day hair possible without a powdery look, while contributing $1 from each bottle sold to the Los Angeles County Affiliate Susan G. Komen for the Cure’s 8th Annual Fashion for the Cure.

ghd BCA 2009 IV Pink StylerThe limited-edition styling set includes a high-gloss baby pink ghd IV Styler, Styler pouch, tote bag, small brush, and 2 sectioning clips in a limited-edition gift box to support breast cancer research and achieve high-voltage style!

Philip Kingsley No Scent No Color Shampoo — Philip Kingsley donates $1 from the sale of every 250 ml bottle and .50 cents from every 75 ml bottle to Look Good…Feel Better, a charity that is focused on boosting the self confidence and self esteem of women undergoing treatment for cancer.  No Scent No Color Shampoo is perfect for anyone whose skin shows sensitivity to traditional shampoos, and was inspired Philip’s wife as she was undergoing cancer treatment.

Lucia Tristao Designs20% of the proceeds from every pink ribbon and rhinestone-adorned headband will be donated to Breast Cancer Awareness programs and can be found exclusively at The Plaza Beauty by Warren-Tricomi.

Conair Power of Pink Ionic Hair Dryer — This inexpensive, yet high-powered styler is pretty in pink and donates $1 from each purchase to the Breast Cancer Research Foundation.