As the world turns in the constantly changing consumer beauty product market, I learned it’s official that e.l.f. products will be available at Target stores on November 1st! I got the news first from Nouveau Cheap earlier this week, and then this morning from e.l.f. themselves. Who says us beauty bloggers aren’t always in the know? We try to be all over it as it’s happening! *wink*
The initial 3 ½ foot endcap in the Cosmetics section will feature $1, $3, $5, and $10 products, packaged in sleek black packaging for Target Stores. The Holiday shipment will be products from the $1 line. For the Spring planogram reset there will be an updated assortment to include Studio.
This is good news for makeup connoisseurs on many levels– if you already use their products, this adds a convenience factor since we’ve had to order them online. I’m a fan of their eyeshadow duos, the pigments are fab for such a low price. If you’ve never tried e.l.f., now you can experience them and you’ll probably end up loving a few of them yourself! And… the Holiday shipment they’re describing sounds like the perfect opportunity for affordable Secret Santa shopping, stocking stuffers, and holiday gifts!
Have you ever tried e.l.f.? Now that they’re at Target, will that influence you to give them a shot?