This one little tube you’re looking at right now, is incredibly powerful. So powerful in fact, that it has the ability to change lives. (And I’m not exaggerating!) In 2015, Urban Decay launched The Ultraviolet Edge — a global initiative for women’s empowerment. Since then, The Ultraviolet Edge has done amazing things; like providing microloans and business training to more than 1,500 women in Uganda. They’ve helped establish literacy programs, they’ve launched and fully funded the Healthy Periods Initiative to address menstrual health issues. And it goes on!
Wende, Urban Decay, and The Ultraviolet Edge have formed some amazing partnerships over the years that raise awareness and make huge differences in the communities they serve. Which makes me happy to support the cause again, with the launch of another Eyeshadow Primer Potion shade in Fix.
Like the shade Enigma before it, Fix is available for $20, and every cent of the $20 purchase price goes to The Ultraviolet Edge — as in — this is not a profitable product for Urban Decay at all. This is just a genuinely great, do-good product that not only performs as it should, but also gives back to women in need in a very tangible way.
When you purchase the limited-edition shade Fix, they donate 100% of the purchase price to women’s empowerment non-profit organizations, selected by The Ultraviolet Edge, Urban Decay’s global initiative to empower women, just like always. Curious about some of the organizations they support? Check them out here.
Last time, we had Enigma, and that was a cooler matte beige tone. This year, we have Fix, and it’s a warm matte beige tone as depicted in the swatches below.
*Get 24-hour eyeshadow with a conscience. When you buy Eyeshadow Primer Potion in Fix, a LIMITED-EDITION warm beige matte shade, 100% of the purchase price will be donated to women’s empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay’s global initiative to empower women.