Rodan and Fields sells products that offer “life-changing skincare” so that you can find the right items for your skincare regimen. Rodan and Fields helps to enhance your look everyday and slow down the aging process with anti-aging products.
Most importantly, Rodan and Fields encourages women to make skincare choices in the present for the future, and it promotes this message via its slogan, “Decide Today How Tomorrow Looks.” This is essential because current skincare choices impact the condition of the skin as one gets older.
Rodan and Fields sells in the USA, Canada and Australia.
Rodan and Fields was initially founded as a department store brand in 2002 by Dr Katie Rodan and Dr Kathy Fields.
After years of acquisition and reacquisition, Rodan and Fields was transitioned in 2007 to its current business model: a social commerce brand with a multi-level marketing focus. This structure of the business enables people to come on board as Independent Consultants and pursue their dream of running their own business and sell dermatology-inspired products that work effective to combat common skincare issues.
Rodan and Fields has four main skincare ranges that deal with specific skincare problems: Redefine, Reverse, Unblemish and Soothe.
The Redefine Regimen range works to address the look of fine lines, pores and loss of firmness. As we get older, collagen production decreases, the skin loses its elasticity and the presence of fine lines, pores and wrinkles become a lot more prevalent. To work against these aging processes, the Redefine Regimen collection – which includes the Cleansing Mask, Pore Minimizing Toner, Triple Defense Treatment SPF 30 and the Overnight Restorative Cream – reduces the signs to aging with its anti-aging properties and helps to give the skin a firmer and youthful appearance. With the Redefine Regimen, skin appears to look smoother and flawless.
The Reverse Brightening Regimen and the Reverse Lightening Regimen work to boost, brighten and give skin a natural beam.
The Reverse Brightening Regimen contains the Deep Exfoliating Wash, the Intensive Brightening Toner, Dual Active Brightening Complex and the Broad Spectrum SPF 50+ Sunscreen. When combining these products as part of an effective skincare regimen, this collection – which is formulated with vitamin C and retinol – helps by making the skin look radiant, refreshed and revitalized by providing even-looking skin tones and reducing the appearance of discoloration and dullness.
In a similar way, the Reverse Lightening Regimen – which contains the Deep Exfoliating Wash, Skin Lightening Toner, Skin Lightening Treatment and Broad Spectrum SPF 50+ Sunscreen – fights against the appearance of dark marks, patches and age spots – which is often caused by sun damage that accumulates as you age – and give your skin a beautiful glow.
The Unblemish Regimen combats acne and breakouts, which are common amongst adults as well as teenagers. There are a number of factors that can cause breakouts, but the Unblemish range helps to clean out your pores and keep acne, blackheads and pimples at bay and eventually eliminate them.
The Unblemish collection features the Acne Treatment Sulfur Wash, the Clarifying Toner, the Dual Intensive Acne Treatment and the Oil Control Lotion. With these products, you will have a clear complexion and blemish-free skin.
For those with sensitive skin and redness, the Soothe Regimen is the ideal solution. Featuring the Moisture Replenishing Cream, Sensitive Skin Treatment, Gentle Cream Wash and the Mineral Sunscreen SPF 30, the Soothe collection calms sensitive skin, reduces visible redness and smoothes the texture of the skin, giving it hydration and combating dryness.
Key Formulation/Key Ingredients
As Rodan and Fields’ products are purposefully designed to treat and fight against common skincare concerns, the items for each regimen are formulated with specific ingredients in mind so that that work well, as well as keeping your skin looking beautiful. Each regimen collection contains cleansers, exfoliators, toners, moisturizers, lotions and sunscreens.
Cleansers works to clear the skin of dirt, toxins and impurities and exfoliators buff the skin. Toners provide extra cleansing, by clearing the pores. Moisturizers and lotions soothe dryness and give the skin nourishment, hydration and dewyness. Lastly, many of Rodan and Fields’ collections contain sunscreen, which helps to provide a little bit of protection against the sun’s UV rays, which can be aging and damaging to the skin.
Rodan and Field guarantees “life-changing skincare” and it seems that most customers would agree. On average, many customers gave the Redefine Regimen a score of 4.5 stars out of 5, with many customers stating that they started to see results – such as a reduction in the appearance of wrinkles and and a healthy glow to the skin within a few days of usage.
The Reverse Regimen received an average score of 4.4 out of 5, with customers rating the package for its ability to brighten the skin and reduce blemishes.
The Unblemish Regimen received a score of 4.18 out of 5 stars. Customers noted this regimen as effective, stating that it was useful for for cleansing and hydrating the face.
On average, Amazon customers rated the Soothe Regimen collection a score of 3 out of 5 stars. While the regimen does what it say ‘on the tin’ by soothing the skin, some customers were not too keen on the price of the package, with many citing as ‘expensive.’
All in all, Rodan and Fields has wonderful skincare products that leave the skin with marvellous results for those who want to protect and enhance their skin for the future.